The position of Marketing & Product Development Director is a newly created role within KENDA Europe, designed to meet growing demand for high-quality automotive tires in the region. In this role, Sabrina Kühl will oversee marketing strategy & roll-out, working closely with the KENDA Europe Technical Centre to develop Passenger Car Radial (PCR) tires tailored to the European market. In addition to leading all marketing initiatives, Sabrina will represent the business at key industry events. The first major event in the calendar being Autopromotec 2025, in Italy at the end of May.
With deep industry expertise, Sabrina is perfectly positioned to drive the growth of KENDA’s automotive business in this area. She has worked in the tire industry since 2001 and has been part of the KENDA team for for than 8 years, serving as the Key Account Manager for several countries.
In her new role, she will continue to report to Henno Plaggenborg, Director of the Automotive Division at KENDA Europe, who comments: “Sabrina’s promotion reflects the company’s commitment to expanding its presence in the automotive tire market. We are confident that her leadership will play a pivotal role in advancing KENDA’s strategic goals, which include increasing brand awareness and further strengthening our market position in Europe.”
