New Website Completes Meler Rebranding Project

Gluing solutions provider launches new website to improve customer experience

  • February 21, 2025
  • 831 views
  • New Website Completes Meler Rebranding Project
    New Website Completes Meler Rebranding Project

    February begins with news for Meler thanks to the launch of its new website: www.meler.eu . This milestone represents the final stage of the rebranding process that the company started in 2021, aimed at supporting and reflecting the company's sustainable growth strategy, which began in Navarra 40 years ago.

    "This website represents a restructuring and updating project of Meler's entire portfolio, where the specialist brands we have been working with for several years have been organically integrated. The new website now truly reflects our company and is ready to continue growing," says Nuria Santón, Marketing and Communication Director of Focke Meler.

    Main advantages of the new website

    Meler's website is a showcase that receives visits from all over the world and, therefore, maintains its 5 languages (Spanish, English, French, German, and Italian), offering more visual content that guarantees a better user experience. The product portfolio has been reorganized into categories following an information architecture based on modular and responsive design criteria. It has also incorporated a filtering system that will allow customers and partners to access the information they need more intuitively.

    One of the most important novelties is the incorporation of Meler's service pages: Meler Academy, Meler Lab, or Meler Engineering. These new sections reflect Meler's potential to tackle personalized projects, allowing users to assess whether their project can become a reality with the resources Meler offers. The new website faithfully reflects Meler's corporate identity, an international company but accessible through each of its subsidiaries and partners.