SPS Italia: Visitors Boom at the Second Edition

According to the organizers, all data relating to the second edition of SPS Italia in Parma are positive, confirming it as the only Italian exhibition devoted to the sector of industrial automation. After an increase of 30% in the number of visitors registered at the end of the first day, the organizers celebrated the increase of 38% of the second day, ending with over 14.564 visitors, equal to an average increase of 34%.
Not only the number of visitors increased, confirming the strategic relevance of the event: compared to last year's first edition, exhibitors have increased by 40% and the exhibiting space by 30%. 
A result for which Messe Frankfurt Italia, organizer of the exhibition and Italian subsidiary of the largest German fair organization, has worked very hard. "We are satisfied with the way this sector is responding to this event. In a particular moment such as this, it's surely a positive sign which we hope may be good for the domestic economy" as Donald Wich MD of Messe Frankfurt Italia declared on the opening day. "At the first edition we had almost all the leaders of this sector - adds Francesca Selva, Vice President Marketing of Messe Frankfurt Italia and Exhibition Director of SPS Italia - but this year none is missing, which means that this has become the event not to be missed. An important meeting for all the experts of the sector".
Industrial automation does not cause much uproar, as it places upstream all industrial productions but its volumes, especially if compared to the moment of general crisis, are relevant. As Giuliano Busetto, President of Anie AssoAutomazione, reference association of this sector declares: "The final balance of industrial automation in 2011 shows that this sector has been able to react positively to the crisis of 2009. The consolidated data are very good and many of our associates had turnovers higher than in 2008 which was a golden year for us. Speaking in absolute terms in 2011 the sector has highlighted a growth of 18% (in 2010 the increase was of 19%) equal to an overall turnover of 4 billion Euros".