IEN Europe: The theme of HANNOVER MESSE 2024 is "Industrial Transformation - Energizing a Sustainable Industry". How can the event specifically help trade visitors achieve climate and efficiency targets of their organisation?
von Monschaw: HANNOVER MESSE focuses on themes such as automation, digitalisation and electrification to drive a climate-neutral and competitive industry. The event provides guidance to visitors interested in these topics. Hall 13 specifically highlights the hydrogen industry, with a focus on green hydrogen produced through renewable energy sources like electrolysis. This offers a climate-neutral alternative for industrial applications. Automation technology is a core aspect of HANNOVER MESSE, catering to the growing demand for precision, efficiency, and data transparency in production and business processes. The exhibition will feature a wide range of solutions from exhibitors, including robotics, drive technology, sensor technology, AI, cloud, and control technology, encompassing both compact sensors and complex automation solutions.
IEN Europe: The idea of Industry 4.0 was born in Hannover almost 15 years ago. What do you think will be the focal points for HANNOVER MESSE and its exhibitors in 2024 to concretely advance these ideas?
von Monschaw: On the one hand, of course, with our exhibitors, but we are also organizing an AI Day on the Industrial Transformation Stage in Hall 3 on the Tuesday of the trade fair. Our partners from the Industrial AI Podcast are designing the program. AI in industry is more than just a huge language model and poses special challenges. Use cases will be presented and best cases discussed on the stage.
IEN Europe: The event is always characterised by its comprehensive and informative conference stages. What will be the focal topics this year?
von Monschaw: e are creating a varied and exciting program on our main stages. On the Industry 4.0 stage, experts will present the latest trends and innovations – from the administration shell to OPC UA, machine learning, cloud and edge computing to data rooms. The Energy 4.0 Stage will focus on topics relating to an energy-intelligent, climate-friendly and sustainable future, the Tech Transfer Stage is the communication and competence platform for the discourse between science, business and politics, and the Industrial Transformation Stage focuses on the trend topics of HANNOVER MESSE across all sectors.
IEN Europe: Norway is the partner country of HANNOVER MESSE 2024. What impetus can this partnership generate?
von Monschaw: Norway will be presenting itself at HANNOVER MESSE as an innovative and reliable energy partner. The partner country's motto is "Norway 2024: Pioneering the Green Industrial Transition". This underlines Norway's goal to play a key role in the development of solutions in the field of renewable energies, carbonneutral production and the digitalization of industry. At the "North Sea Energy Hub" conference on April 23, politicians and experts from Norway and Germany will discuss the energy transition with a focus on political conditions as well as technological developments and applications.
IEN Europe: In your opinion, what should every trade visitor have seen before travelling home?
von Monschaw: HANNOVER MESSE is unique with its wealth of innovations. It is impossible for me to see everything, but I can only recommend that all visitors take the time to visit the trade fair and think outside the box, because the cross-industry interaction of different technologies is what makes HANNOVER MESSE so special.
IEN Europe: Thanks for these insights!
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