For automated handling applications that require an entry level, industrial robotic arm with a longer reach, R. A. Rodriguez has introduced a new model of its popular Universal Robot UR10. In addition it can handle double the payload of its smaller counterpart, the UR5 but is still much lighter, and is therefore easier to re-locate than other robots in its class. A specially developed graphic user interface means no expert programming is needed and this represents a significant implementation cost saving compared to traditional robots. Programming is via touch-screen and set-up for a typical pick and place application generally takes just a few hours. The programmer is guided through the entire process by the interface and therefore can be accomplished even by someone with little programming experience. The robot is very quiet, and operates from a standard 240V supply. The long reach universal robot with IP54 classification provides +/- 360◦ of movement on all six rotating joints; reach is 1300mm and it has a maximum payload of 10kg; footprint diameter is 190mm. Standard communication protocols include TCP/IP - Ethernet sockets, Modbus TCP and the injection moulding industry standard Euromap 67.